Jonathan Shyman is passionate about helping nonprofits make a real impact. He's a digital design advocate with hands-on fundraising experience, which gives him a unique perspective on crafting powerful donor experiences.

Master the art of donor segmentation and personalized outreach strategies. Understand the four distinct donor personalities, their giving motivations, and communication preferences. Learn how to identify prospects, craft targeted messaging for each donor type, and build lasting relationships that increase lifetime value. Includes practical tools for donor research and relationship mapping.

Break through the noise with authentic, personal marketing that builds genuine connections. Explore storytelling techniques that resonate with your audience, vulnerability in messaging that creates trust, and brand authenticity strategies that differentiate your organization. Learn to balance professionalism with personality, creating campaigns that feel human rather than corporate.